Mapic 24
Mapic an annual event of retailers, developers and consultants held as a ritual every year in Mumbai for past 20 years. I would call it a Mela albert a sophisticated one.
Real estate developers put their stalls like shop keepers set up temporary sheds in the mela to attract their clients viz brands. Brands’s people feel like “Kings” for whom shop keepers are waiting for shopping. Sandwiched between those two are property consultants who are running behind both brands and developers to crack the deal of shopping. Brokers behave like modern Pandits to tie knots of the the developers and brands. Every one tries their own ways to attract their customers Some speak fluent english, some play the game of eyes, some play rhetoric, offers all incentives, welcome them with coffee, tea and of course grand parties in outside venue.
Like in Mela, loud music and dance become integral part of the conference so that all three stakeholders can march together.
And last category is of the penalists and speakers who come prepared to deliver their talk but hardly finds audiences as the traders are busy in selling their stuff. Why to waste time in Gyan ki bat…..
The conference organisers Mapic India put in yet long efforts like Mela exhibitors to brings shoppers and shop keepers to bring them together. They charge astronomical fee to put stalls and hefty fee from
customers to make it exclusive.
What a beautiful and colourful mela. Simply enjoyed of course cut short to a day only.
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