Mapic 24, Jio World Centre, Mumbai
Mapic, an annual affair held in Mumbai, is back this year at the Jio World Centre on September 18-19, 2024. Formerly known as IRF (International Retail Fair), Mapic resembles a high-end village mela. Real estate developers set up stalls like eager vendors, hoping to attract brands that strut around like royalty.
Picture brand reps treating it like a festive bazaar, while property consultants dash between them like modern-day matchmakers, trying to seal deals faster than you can say “location, location, location.”
Everyone’s using their best tricks: some are charming with fluent English, while others try the old ‘puppy dog eyes’ routine. And of course, there’s free coffee and grand parties that make you wonder if you stumbled into a wedding reception. The scene felt like an Indian Baraat, with smart young professionals playing the part of the bride’s and groom’s friends—eagerly scanning the crowd, but instead of spouses, they were hunting for clients!
Meanwhile, the panelists and speakers are like the village elders, ready to share their wisdom, but no one’s listening because the real action is in the stalls. After all, who needs Gyan when you can haggle over prime retail space?
The organizers work hard to bring this colorful chaos together, charging fees that could rival the price of a bull at the village fair. It’s a two-day extravaganza, a delightful whirlwind that leaves you slightly dizzy and thoroughly entertained—just like a good old-fashioned mela, but with a corporate twist!
Mapic2024 RetailIndustry RealEstate Networking MumbaiEvents BusinessMela Consultants Developers Branding CommercialRealEstate
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