Sunday, October 6, 2024

The Price of Perception: Luxury vs Value


 Sunday Story: Camp Jodhpur


The Price of Perception: Luxury vs. Value

In 2007, I found myself in a corporate bidding frenzy for DDA commercial plots. During a breakfast meeting filled with strategy and caffeine, one of my colleagues asked to borrow my pen. Eager to help, I handed over my trusty Cross pen, expecting a grateful nod. Instead, he raised an eyebrow and returned it, saying he only needed a hotel room pen. I laughed it off and fetched one from the reception, wondering if my pen was more of a trophy than a tool.

He smiled and quipped, “I don’t possess anything for which you become possessive.” Those simple words hit home like a well-aimed dart—a reminder that true value often lies beyond the price tag.

Fast forward to last week in Mumbai for a business conference where I encountered a gentleman clutching a leather bag like it was his long-lost loved one. The bag had minimal utility, but its show value was through the roof. It was as if he believed that holding it would automatically elevate his status—like wearing a crown without a kingdom.

Then there was my friend who a few years ago glowed with happiness over a Burberry bag gifted to him. His excitement was palpable, but I felt a pang of awkwardness, considering my heartfelt gifts of books.

Living in Punjab, I have witnessed a peculiar phenomenon: many Punjabis live a royal lifestyle, often regardless of their means. It seems many are willing to sell land and assets to acquire non-essential items that scream status—like luxury cars , fancy clothes and designer watches.

In contrast, communities like the Marwaris and Gujaratis prioritize value over flash.

I firmly believe that personality isn’t defined by a lavish lifestyle. It’s shaped by intelligence, communication, commitment, self-confidence, and respect for others. Think of Narayan Murthy, Ratan Tata, and Azim Premji—these titans would still be revered as great businessmen, even if they donned simple clothes and drove locally made cars. In the end, it’s not about what you own, but how you live that truly defines you.

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